CUSTOM PROPAGANDA
THIS WATER AD IS AN EXAMPLE OF
TESTIMONIAL.
The water commercial that we made demonstrates an example of testimonial. Testimonial is a technique where it uses famous or respected people to advertise a product or an item. In this commercial, Julie is a celebrity. All the shots revolve around her and her holding the water bottle and drinking from it. She talks about how the water tastes delicious, and how she drinks it when she goes to film movies or take photo shoots. Our advertisement was testimonial since Julie, who’s a famous celebrity in this commercial comments and advertises the product.