EMOTIONAL APPEAL
THIS COCA-COLA AD IS AN EXAMPLE OF
EMOTIONAL APPEAL
This Coca-Cola advertisement uses emotional appeal. The advertisement shows the life of a family. The clip shows a very happy, yet tiring life that the parents lead as they raise their first child. From the beginning, the advertisement gives off a heartwarming feeling. Towards the end of the clip, the mother brings a pregnancy test to the father as the father drinks a bottle of coke showing Coca-Cola Life. As the father finds out that his wife is pregnant, the father screams in joy and hugs his wife, with a blissful expression on his face. This scene is very heartwarming and touching. By sending the audience a surge of positive, happy emotions, the Coca- Cola advertisement uses emotional appeal.
CITATIONS
"Heartwarming Coca -Cola Life Commercial from Argentina Showing Trials Tribulations Parenting - #kids." YouTube. YouTube, n.d. Web. 22 Jan. 2015. <http://www.youtube.com/watch?v=yRqUTA6AegA>.
"Heartwarming Coca -Cola Life Commercial from Argentina Showing Trials Tribulations Parenting - #kids." YouTube. YouTube, n.d. Web. 22 Jan. 2015. <http://www.youtube.com/watch?v=yRqUTA6AegA>.