GLITTERING
GENERALITY
THIS SUBWAY AD IS AN EXAMPLE OF
Glittering Generality
This Subway advertisement is an example of glittering generality. Glittering generality is a propaganda technique that combines words that do not mean anything, but sound good so that it encourages the audience to buy whatever product that the commercial is advertising. This Subway advertisement, next to a picture of a delicious-looking sandwich carries a message saying “eat fresh”. The two words mean nothing, nor prove or describe anything about the sandwiches itself. But it promotes a healthy and nutritious feeling that is associated with the sandwich when aligned next to a group of words in the commercial. Because they use words that doesn’t mean anything but make the audience feel good about the product, this advertisement is an example of glittering generality.
CITATIONS
Perkins, Matthew. "Food and Society." : Subway Sunday: Eat Fresh? Blogger, 16 May 2014. Web. 22 Jan. 2015. <http://foodandsocietyathanover.blogspot.kr/2014/05/subway-sunday-eat-fresh.html>.
Perkins, Matthew. "Food and Society." : Subway Sunday: Eat Fresh? Blogger, 16 May 2014. Web. 22 Jan. 2015. <http://foodandsocietyathanover.blogspot.kr/2014/05/subway-sunday-eat-fresh.html>.