LOADED WORDS
this kfc advertisement is an example of
loaded words
This KFC advertisement is an example of loaded words as it uses value words to advertise its products. Loaded words is a technique where value words such as new, improved, best, etc. are used to appeal to the audience. The advertisement here uses the value word “new” that appeals to the customers’ sense of want, and promotes a good feeling towards the product. Therefore, this advertisement is an example of loaded words.
CITATIONS
"Your Comments: Is KFC’s New ‘Double Down’ A Sandwich?" The Sporkful Your Comments Is KFCs New Double Down A Sandwich Comments. The Sporkful, 10 Apr. 2010. Web. 22 Jan. 2015. <http://www.sporkful.com/your-comments-is-kfcs-new-double-down-a-sandwich/>.
"Your Comments: Is KFC’s New ‘Double Down’ A Sandwich?" The Sporkful Your Comments Is KFCs New Double Down A Sandwich Comments. The Sporkful, 10 Apr. 2010. Web. 22 Jan. 2015. <http://www.sporkful.com/your-comments-is-kfcs-new-double-down-a-sandwich/>.