TESTIMONIAL
THIS Ramen AD IS AN EXAMPLE OF Testimonial.
This Ramen commercial is an example of testimonial. Testimonial is a technique which uses famous or respected people to advertise a product. This commercial uses one of Korea’s most famous baseball players, Ryu-Hyun-Jin as the main promoter for the product. The Ramen seems delicious and more credible (to be delicious) since it’s eaten by a prominent, well-known person. It seems to be approved, as it makes the audience believe that the product must be good because famous people like Ryu-Hyun-Jin enjoy the product. By using him as a model the commercial uses the technique of testimonial, where the quality of the product is endorsed by Ryu-Hyun Jin.
CITATIONS
"[오뚜기 진라면] 류현진 CF_30초." YouTube. YouTube, 13 Nov. 2014. Web. 22 Jan. 2015. <http://www.youtube.com/watch?v=xqS6zQtD1JY>.